When people want to know about a product a service they go to google and search about it. Here is come the importance of google adwords you can show the product/service you are offering when people make a search on Google about a product/Service you are offering.so your business shows first so there is more chance the people is going to use your service or buy your product.
Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer.
Reasons Why You Should Use Google Ads
Google’s massive reach
The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.
And that’s because, now, when people have a question that needs answering their first stop is usually Google.
Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
Capabilities that allow for a range of targeting
Another powerful technique for adding to your customer base is bidding on long-tail keyword ,These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer. Most times, people who search long, specific strings of keywords have more intent. And intent is what makes the people you reach on Ads so valuable
On the search network, You’re advertising to people who are looking for something specific.
Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Here are some reasons why it’s faster and more effective
You can focus on multiple keywords at a time.
You can turn the campaign on or off whenever you want to.
Ads which appears on the top of the page get immediate visibility.
Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads.
On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.
Simply put. ads give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put on the quality of your content.
Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.