Many small and medium-type businesses around the world use social media as a marketing tool. Millions of people around the world use social media platforms like Meta(Facebook/Instagram etc.), Twitter, Pinterest, etc. You can use social media to drive traffic to your site and find new clients for your business, so you can communicate with customers wherever they are by having a consistent social media presence.
Managing several social accounts, though, maybe a headache with so many popular platforms available. Above that, it’s hard for you to find the time and energy to go into various social media accounts and Schedule and compose a post for each of them. For many small enterprises with only a few employees, it's hard for them to do it all. You'll need social media management tools to do it properly. Which enables you to establish a social media plan that you can manage from one location.
The finest social media management solutions let you manage all of your social media accounts from one location. You can quickly automate, analyze, and control all of your accounts, allowing you to focus on providing content that your audience enjoys.
5 Best Social Media Management Tools
Best for small teams: Socialpilot
Best overall: Sprout Social
Best for Automation: MeetEdgar
Best budget option: Buffer
Best all in one tool: Zoho
Best For Small Teams
For businesses that require economical social networking software for multiple users, SocialPilot is the best alternative. Unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer assistance are included in all SocialPilot services.
More users, more social accounts, more Meta ad accounts, and access to special services like client management tools are all available with SocialPilot's higher-tier plans
Professional: $25.50 per month (10 social media accounts; 1 user)
Small Team: $42.50 per month (25 social media accounts; 3 users)
Studio: $85.00 per month (50 social media accounts; 5 users)
Agency: $127.50 per month (75 social media accounts; 10 users)
Sprout Social is a social media management software that enables users to create and grow stronger social media relationships. Keeping up with direct messages on Facebook, Twitter, LinkedIn, Instagram, and other platforms may be tiring. Sprout Social allows you to manage and engage with all of your messages in one location. You may also track comments, reviews, tags, and other information.
It's easy to become overwhelmed by the volume of notifications that come in from each social networking platform. Sprout Social makes it easy to keep track of them all in one spot. Engaging with users has never been easier but good with Saved Replies feature available in sprout social
Based on the variety of scheduling tools and data they provide, their mobile app for iOS and Android, and their sponsored promotion tools to help you efficiently enhance Meta articles, Sprout Social is the ideal option for organizations. A 30-day free trial is included with any of Sprout Social's services, which is a significant bonus. If you're not sure if this software is worth buying, this free trial lets you a month to test it out.
Standard: $89 per month
Professional: $149 per month
Advanced: $249 per month.
Best For Automation
MeetEdgar is highlighted by its automation and scheduling capabilities. They also provide continuous posting, which means they will curate and reshare relevant posts on your social network profiles automatically.
MeetEdgar takes up the place for best automation since it is designed to assist time-crunched businesses in automating their accounts. This software allows you to create posts using a browser extension, schedule articles based on categories to save time and effort, and conduct continuous posting to keep your audience engaged.
You also receive access to an endless material library with MeetEdgar, which the platform will shuffle and plan for you. You can also utilize an automatic link shortener to conserve space when sharing your content on social media, and you can set up your account to automatically post your newest work.
Edgar Lite: $19 per month
Edgar: $49 per month
7 Day Free Trial Available For MeetEdgar
Best budget option
Buffer is the most cost-effective alternative for small businesses with a limited number of employees who wish to manage social media without investing in a costly management strategy. They have a free package that allows one user to access three different social media platforms. A Team Pack upgrade adds limitless social channels and users for an additional $5 per month.
Buffer's ambitions also come with a publishing scheduler, a link shortener, and hashtag, tag, and mention optimization tools that work across platforms. A browser extension, access to a mobile app, two-factor authentication, social media, and email support, and access to the Buffer community are included with all plans.
In either case, you can get started with a 14-day trial, and both options allow you to schedule posts directly on the site.
Best all in one tool
Zoho CRM is a customer relationship management (CRM) software that lets companies of all sizes manage their sales, marketing, customer service, and inventory from a single platform.
Zoho allows you to store and manage your email, create and manage products, and manage your finances all in one location. Zoho also offers you social media management software that can be bought individually or integrated for complete all-in-one administration.
You can publish and schedule posts across several platforms, get summary statistics and analytics and use Bitly to shorten URLs. Both the Standard and Professional subscriptions are limited to one brand and one team member, but you may add more team members or social channels for a fee. There is also a free plan with limited features. You get access to one team member and brand, as well as the opportunity to publish several pieces in one spot, with the free plan.
Standard: $10 per month
Professional: $30 per month
Premium: $40 per month
Social media management tools help you with
Managing Multiple Social Media Accounts
Makes Sure You Don't Miss Anything Important
Organize your conversations
Keep an eye on keywords for leads and useful information.
Analyze Your Findings
Demonstrate ROI to superiors
Gives you more time to engage in real-time interactions
Posts Can Be Scheduled Ahead of Time